Last Comic Book Buyer To Leave, Remember To Turn The Lights Off

Marvel and DC executive believe that this = profit.

I wrote a month or so ago about the media attention Marvel Comics was getting for their latest “Death of a Major Character” nonsense that they’ve continued to thrust upon their dwindling readership, and I’ve already talked about how both the company and the other major publisher in the industry, DC Comics, seem to be doing everything in their respective powers to kill the comic book business once and for all.  And just when you think the companies can’t get any more creatively bankrupt, you have the Senior Vice President of Sales at Marvel admitting this past weekend at a retailer summit in Texas that the company will “kill a major character every quarter in an effort to drive sales — because why try to revive a dying form of entertainment by trying something positive for longer-term growth when you can rely on short-sighted gimmicks instead?

Don’t get me wrong — I love comic books, and I’m devastated at the idea that in twenty years, the business might be gone forever.  At least I’m not the only one who thinks that way — there’s a host of other comic fans like myself who are sick of much of what passes for modern comic books these days (another good take on this can be found at this link on one of the many comic book blogs I frequent).  I buy a fraction of what I used to ten years ago so far as new material goes (concentrating my money mostly these days on older books), and I can see a time when even a die-hard like myself doesn’t buy anything new anymore.  I definitely will be saddened if I’m part of the last generation to care about comic book characters as something other than movie headliners or television cartoon adaptations.

It’s sad that, as is clearly evident with each passing month, Marvel and DC just doesn’t care.  They’re already reaping what they’ve sowed with what’s currently the lowest sales in their histories — and those dire numbers only look to be getting worse in the future.

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